Competition is an obvious part of the business in almost every sphere these days. There is almost no area in the economy is left where there is no competition. However, the scenario is changing now. In recent days, people have stopped getting frightened from the competition instead they feel motivated to work harder and better. It is quite understandable that when someone else is also participating in your domain, then there is always something about your content which attracts internet users. It is a bit tough to do competition analysis, but one can always get better by doing practice. It is not sure that spying on your competition surely will land you to success and make your website famous, but chance can be taken. Before getting into spying your competition, it is important to know what one has to look for. Basically, there are three things one should look for; firstly one should know what to look, which tools are the right ones for us, how to use what is found. There are four things which are important to know how your competitors are doing namely, SEO Delhi and web traffic, Social media, blog content and PPC as well as advertisements.
Backlinks are essential for having an impressive SEO tactic. Rank Signals is a tool that analyzes how one’s competitors are doing with backlinks. One can get a strong base for tactics that build links and make the website ranking higher. One can definitely use these tools for knowing the information mentioned above. One has to just paste the link and click on explore links button. The results are very informative as they contain information like referring pages, anchor texts and URLs.
Majestic is another extremely useful tool to spy on one’s competition. It also focuses on searching backlinks on competitor’s website but this more powerful as compared to the previous one. This tool analyzes the backlink as well as its profile on competitor website which gives a detailed idea regarding how to make one’s content and website outstanding and more famous.
It is very important to analyse the traffic on one’s competitor website to check one’s own overall web performance. Similar Web is a tool which helps one do the job mentioned above. One has to just paste any website into the search bar and hit search. Immediately, the traffic over that link will be visible in statistical as well as graphical form. One can break down the type of traffic a website gets and can analyze everything.
Google Keyword Planner
This tool seems basic, but it is very much important and very informative as well. General use of this tool is for searching impactful keywords. When one enters a URL in the section that says “Your Landing Page”, the information one can obtain is keyword ideas from a competitor’s URL, ideas for making keyword group ads and median traffic for keywords. Clicking on “Ad Group Ideas” one can find nice and eye-catching keywords.
These are the finest tools one can use for catching up on how the competitors are doing. After above all things get some one for you to post some high authority guest posting services to rank your websites higher in search engines.